ALI ALI

 

NEVER SAY NO TO PANDA


About

Ali Ali is an acclaimed director from Cairo, Egypt and former Executive Creative Director and founder of the independent agency Elephant. He is one of the region's most soughtafter directors, and was recently named by the Gunn Report as one of the ten most awarded Directors in the world today.

With over six Cannes Lions under his belt, as well as the coveted yellow pencil for direction at last years D&AD awards. His other Cannes Lions include a Silver Lion for Panda Cheese in 2010. With more than 90 million views, “Never Say No to Panda” was named one of the most watched TV spots of all time by The Guardian.

He initially earned a degree in computer science from the American University in Cairo. However, preferring storyboards to motherboards, he quickly abandoned a programming career to study Art Direction and Graphic Design in Miami. His first job was in 2003 as an Art Director with D'Arcy Bucharest. Over the next few years he built an impressive career as creative director for some of the world’s top agencies – Leo Burnett, JWT and McCann Erickson – before topping it off as ECD of DDB Berlin.

In 2010, he founded Elephant with his creative partner Maged Nasser, with the two-man shop quickly becoming the region's most awarded agency. In 2011 it was named one of the three most exciting new agencies in the world by the Cannes Lions Festival.

Despite the agency's success, Ali quit the ad world to focus on his directing career fulltime in 2012. Born in Egypt and raised all over the world, his work has an attentiveness to local realities as well as an international sensibility. He is currently repped by Sonny in London, Anorak in Germany, Carnibird in France and Smarthouse in The Netherlands.

He spends his time between Cairo and Athens. 

More work From ali ali


vodafone


Bud Light


Danone

one and one day

The man sitting next to you

TRUE STORY

FATHER AND SON

SULTAN TEA

TOO INFORMATIVE

TOO BORING

TOO DISTRESSING

TOO COMPLICATED