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5,7 million views on FB for new work in Dubai!

With smartie director Roel Boorsma we created a documercial for Nomads Dubai and Dubai’s biggest advertiser the Majid Al Futtaim Group. It’s an ode to the working mom! Within two weeks the film had over 5,7 million views on Facebook, 55.000 likes and was shared over 11.000 times. 

Even though it’s far more common than before for Dubai women to have a job, it’s still a different case when it comes to working moms. But this real (!) modern family shows their pride and support for their hard-working mom by creating a moment together with a special surprise. 

Check out the response on facebook.com/majidalfuutaim

#momentstogether #togethertakeaway

Majid Al Futtaim Smarthouse

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Congratzz Ruben van Leer! 3 times finalist at Ciclope festival

Shout out to our Smartie Director Ruben van Leer! His short film The Boxer - You Don't Know Opera became long form finalist at this year's Ciclope Festival in 3 categories; cinematography (Paul Özgür), editing (Wouter van Luijn & Amber Hooijmans) and writing (Ruben van Leer & Johnny Bang Reilly).

'Ciclope Festival is the international event fully dedicated to the “craft” in moving image. In the last few years, it has become a platform for directors, creatives, artists, producers, digital creatives and clients to share knowledge, be inspired and celebrate the best work.' Read more on ciclopefestival.com

CREDITS client DUTCH NATIONAL OPERA | agency ANOMALY | producer NEW AMS FILM COMPANY | director RUBEN VAN LEER | writer RUBEN VAN LEER & JOHNNY BANG REILLY | dop PAUL ÖZGÜR | editors WOUTER VAN LUIJN & AMBER HOOIJMANS

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La Holandesa world premieres at TIFF!

We are so so so proud to announce that La Holandesa will have its world premiere at the Toronto International Film Festival (TIFF)!!! The festival takes place from 7 to 17th of September and La Holandesa will premiere at the 10th of September. Be sure to visit when around!

La Holandesa already received a very special review of TIFF's executive director Michèle Maheux, read it here!

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The diary of ... Ruben van Leer

Recently our very own 'artist in film' Ruben van Leer joined the Smarthouse roster and immediately left his mark by creating the beautiful and colorful TVC and online campaign 'Dit Wil Ik Weken' for INDIE for Tele2.

Interested in his whereabouts the coming months? Check his diary here!

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New music video!

Today is a good day because our brand new music video for Tom Martin is finally released! Directed by our very own Ivan Barbosa and the vocals are from Isabèl Usher. Check it here right now! What a beauty isn't it? ;)

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The diary of ....... Bill Tanaka

Recently creative duo Bill Tanaka joined Smarthouse Films following the credo 'more rock & roll for the Bills!'

Bill Tanaka (Brian Hill and Jeroen Bont) created the TVC and print campaign Unlimited Madness of T-Mobile for Anomaly. Curious how they're spending their summer? Check their diary!

 

Bill Tanaka

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Artist in film Ruben van Leer goes Smarthouse

Ruben van Leer, who directed the mesmerizing film You Don’t Know Opera (for the National Opera in The Netherlands) and the space-opera film Symmetry (shot in CERN, the world’s biggest particle accelerator), has set himself for a commercial career. Smarthouse Films is proud to welcome him to their roster.

Ruben van Leer is an artist in film with a predilection for music, dance, science and technology. A combination that leads to a very own, intrusive style, that centralises the beauty of the moving image in communication. Constantly looking for innovation in a multidisciplinary approach. For the latest edition of the Holland Festival he created a VR-installation https://youtu.be/UIIreQEJgZ8 as part of the performance Sacred Environment in the Amsterdam Concertgebouw.

Guirguis: ‘Ruben’s work stands out. Not only because of its quality and intelligence, but foremost because his recklessness. When his autonomous spirit works within the boundaries of a client’s brand values, a ground-breaking film arises that stands out, like the campaign for the National Opera. He triggers my film heart by challenging boundaries of genres, styles and narrative forms. And for that same reason, he is featured by blogs as Nowness, Wired and Vice Creators.’

Van Leer responds: ‘As a director I try to raise questions with my work. Danielle complements my artistic questions with smart production insights. I’ve found a Dutch partner in her team, strong and open minded, ready to cross boundaries; from (sm)arthouse feature films to cross-media commercials and everything in between. I feel this new explorative energy vibrating at Smarthouse and look forward to a special collaboration.’

 

About Ruben

Ruben van Leer graduated from the Sandberg Art Institute and the Netherlands Film Academy and studied film at the Art Institute in San Francisco. He started his career working for visual production studio V Squared Labs in Los Angeles  (with clients like Coldplay, Jay-Z, Heineken and McAfee), directed music videos and collaborated as visual artist with the likes of the Black Eyed Peas, Bas Bron (De Jeugd van Tegenwoordig) and the Stedelijk Museum in Amsterdam.

Van Leer’s sci-fi dance-opera film Symmetry (shot inside CERN, the world’s largest particle accelerator in Switzerland) won ‘Best Director’ and ‘Best Visual Effects’ at San Francisco Dance Film Festival, and 9 other international awards. The Boxer won ‘Best Documentary’ in the category Short Film at Sydney World Film Festival and premiered online on the Nowness channel. A short version of You Don’t Know Opera was used for the campaign of the National Opera in The Netherlands.

 

Check Out His work HERE

 

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LOOKING FOR A SMART INTERN!

ALLROUND PRODUCTION INTERN SMARTHOUSE FILMS

SMARTHOUSE FILMS
"Smarthouse = commercial arthouse and vice versa, linking music, arts and graphic design into the world of film."

Smarthouse Films produces feature films, documentaries & commercials. Smarthouse is founded by Danielle Guirguis, who was involved in films such as Komt een Vrouw Bij de Dokter, De Gelukkige huisvrouw en Zwartboek. In co-production with the International Film Festival Rotterdam Smarthouse has produced six short international films, which premiered at IFFR in 2016 and has traveled the international festival world ever since. The documentary The Last Sea Gypsy is currently in post-production and this summer our first feature film La Holandesa, shot in Chile, will premiere in cinemas. Two new documentaries and a feature film are in development. 

Smarthouse Commercials produces branded content commissioned by advertising agencies such as KesselsKramer, Buutvrij, McGarry Bowen (former Achtung!), KingsDay, Publicis and N=5. Some of our clients are Heineken, Tesla, Nikon, Belastingdienst, Rabobank, Defensie, Porsche, MaxMara, Guerlain, Sanquin, PostNL, Covergirl, Greenpeace, Renault, KPN and many more.

More information via www.smarthousefilms.nl.

INTERNSHIP
Who do we look for?

  • An organizational talent who is available immediately; 
  • Somebody who is stress-proof, flexible, responsible and assertive;
  • Someone who is interested in the film and commercial production process, from scenario development to production, promotion and publicity;
  • Someone with a good knowledge of the English language;
  • To someone who wants to run a full-time internship 3, 6 or 9 months;
  • To anyone following a Bachelor's degree in the field of culture, media, film or management;
  • Someone with a driver's license;
  • Experience with Premiere Pro, Photoshop and Indesign is an advantage.

WHAT DOES THE INTERNSHIP CONTAIN?
Activities Include:

  • Working in a small young team: together with 2 producers, 1 production manager & 1 office producer;
  • Projectmanagement tasks;
  • Assisting during the various production phases of feature film and commercials;
  • Production assistance on set: as a production assistant on set, you will perform various functions, from the producer's or director’s assistant, to guiding cast and extra’s on set;
  • Making call sheets and various documents for the productions;
  • Requesting grants for feature films;
  • Updating the website and social media websites;         
  • Production support at the office.

WHAT DO WE OFFER?
Besides everyday a fabulous lunch, you will not only get to know the different sides of the film production process of both feature films and documentaries, but you will also be involved in the creation of commercials. In addition, there is room to deepen your own learning goals and interests.

RESPOND?
Send your motivation letter and CV to info@smarthousefilms.nl. With subject; Application placement.                                                                                                                                         

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DANIELLE JURY MEMBER AT THIS YEAR'S GO SHORT FILM FESTIVAL!

FAR FAR AWAY IN A LITTLE TOWN CALLED NIJMEGEN, DANIELLE WILL WATCH ABOUT 60 SHORT FILMS. WHY, YOU MIGHT ASK? WELL, OUR CHIEF SMARTIE HAS THE GREAT HONOR TO BE A MEMBER OF THE JURY OF THIS YEAR’S GO SHORT INTERNATIONAL SHORT FILM FESTIVAL NIJMEGEN. THE BIGGEST INTERNATIONAL SHORT FILM FESTIVAL IN THE NETHERLANDS.

SO STOP BY NIJMEGEN THIS WEEKEND, NOT ONLY TO SEE DANIELLE SHINE IN THE PANEL TALK ON FRIDAY APRIL 7TH AT 11:00, BUT ALSO TO CHECK OUR SELECTED SHORT FILM A SUNNY DAY ON FRIDAY APRIL 7TH AT 20:30 AND SATURDAY APRIL 8TH AT 15:30.

SEE YA’LL IN NIJMEGEN!

PANEL TALK: APRIL 7TH AT 11:00
A SUNNY DAY: FRIDAY APRIL 7TH AT 20:30
A SUNNY DAY WITH Q&A DANIELLE GUIRGUIS: SATURDAY APRIL 8TH AT 15:30.

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PUCK & HANS FEATURED IN VOLKSKRANT MAGAZINE!

IN ANTICIPATION OF THEIR RETROSPECTIVE IN THE AMSTERDAM MUSEUM, PUCK & HANS TELL THEIR FASHION STORY IN THE VOLKSKRANT MAGAZINE. 

READ ABOUT HOW THEY STARTED IN THE FASHION INDUSTRY, HOW THEY SURVIVED AND THEIR THOUGHTS ON THE INDUSTRY NOWADAYS HERE.

AND DON'T FORGET TO WATCH THE FIRST TRAILER OF OUR PUCK & HANS DOCUMENTARY HERE!

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A RECAP OF DANIELLE'S ADVENTURE IN DUBAI FEATURED IN ADFORMATIE!

DETERMINATION, GUTS AND INSPIRATION. MADNESS, ARABENNIALS, SADVERTISING, MAHRAGAN AND SMARTHOUSE DIRECTOR ALI ALI. PERHAPS A WEIRD COMBINATION OF WORDS, BUT A PERFECT DESCRIPTION OF DANIELLE GUIRGUIS' TRIP TO THIS YEAR'S DUBAI LYNX. THÉ ADVERTISING FESTIVAL OF THE MIDDLE EAST AND NORTH AFRICA. NEED MORE CONTEXT? READ THE ARTICLE ON ADFORMATIE

HERE IS SMARTHOUSE DIRECTOR ALI ALI SPREADING KNOWLEDGE AT THE LYNX. WHAT A WISE MAN HE IS. 

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