Today, on June 14th 2016 at 11:25 am at the Concertgebouw in Amsterdam, the global campaign for the World Blood Donor Day ’16 was officially launched by His Royal Highness King Willem Alexander by showing the 3 commercials directed by Roel Boorsma. Award-winning harpist Remy van Kesteren who composed the music for the three films performed live on stage. The campaign was designed by Total Active Media for Sanquin and the World Health Organisation (WHO).  CHECK OUT THE FILMS.