With smartie director Roel Boorsma we created a documercial for Nomads Dubai and Dubai’s biggest advertiser the Majid Al Futtaim Group. It’s an ode to the working mom! Within two weeks the film had over 5,7 million views on Facebook, 55.000 likes and was shared over 11.000 times. 

Even though it’s far more common than before for Dubai women to have a job, it’s still a different case when it comes to working moms. But this real (!) modern family shows their pride and support for their hard-working mom by creating a moment together with a special surprise. 

Check out the response on facebook.com/majidalfuutaim

#momentstogether #togethertakeaway

Majid Al Futtaim Smarthouse

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